Today I am shining the spotlight on another one of the entrepreneurs I have had the privilege of working with. Not all businesses I work with are child-related and with EPOPEE and its owner/designer/creator, Marie-Line, I was initiated into the world of high-end jewelry.

After a decade spent working for leading luxury jewelry brands, Marie-Line decided to spread her wings and make use of her love of design and fine materials to create her own line of jewelry. I got to walk alongside her as she designed her website, sought out high end suppliers, and articulated her vision. Together we brainstormed how to best create photos that would communicate what her brand is all about and showcase the precious materials she uses for her gorgeous creations.

What struck me with Marie-Line is her deep love for the materials she uses and her sense of perfection. Her attention to detail in our photo session helped create a unified and beautiful end result. Her photos showcase a world of light and delicate purity: semi-precious pearls, noble woods, silver chains, the reflections of labradorite, the shades of ebony, the shimmering light of mother-of-pearl…

It was an honour and a privilege for me to be a part of this process!

“Michelle was immediately able to know how to showcase the EPOPEE jewels. What I most appreciated was her ability to listen, her openness to new ideas, in particular while we shot the lifestyle images that are now the lead photos on my website. When I first came to Michelle, I had some ideas, but I was lacking in confidence. Her advice, her energy and her ability to capture what I had imagined both reassured and motivated me. A huge thanks to you, Michelle!” – Marie-Line